Ontela picdeck (a): customer segmentation targeting and positioning harvard case solution & analysis introduction ontela started its operations in the year 2006 the company was established in seattle the primary business of ontela was to offer a technology service to the customer which would allow the users or the subscribers to transfer. Ontela picdeck (a): customer segmentation, targeting, and positioning ontela is a start-up company which introduced picdeck, an innovative service relating to better mobile imaging experience used by wireless subscribers. Ontela, technology start-up company, introduced an innovative service called picdeck, which improves images for mobile wireless subscribersontela picdeck sells wireless, which in turn are private-label services to their subscribers ontela must decide which customer segments it should target the maintenance and creation of positioning strategy and marketing communications plan to promote it.
Ontela launched its new product picdesk, which transfers pictures from mobiles to computer and over the internet ontela used qualitative research for segmentation and targeting its customer based on this research, three segments were developed namely parent, teen and professional. Product positioning • product positioning is a marketing strategy that aims to make a brand occupy a distinct 'position,' relative to the competing brands, in the mind of the customer • firms apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc) or try to create a. Ontela’s picdeck’s technology allows for the transfer of pictures to any pre-designated destination without the need to press any extra buttons” positioning statement lack important quantitative information.
Ontela picdeck a customer segmentation targeting and positioning case study help, case study solution & analysis & ontela picdeck a customer segmentation targeting and positioning case study solution it needs to likewise take into account the worth proposal that is invo. Ontela picdeck • ontela picdeck offered seamless transfer of pictures from phones to other networked devices and services • this technology include destinations such as facebook, myspace, twitter, etc • “picdeck service” : help bridging the gap between phone and pc. Ontela picdeck (b): customer segmentation targeting and positioning case solution, ontela, a technology start-up company, has introduced a new service called picdeck that improves the mobile imaging experience for mobile subscribers onte. Ontela is a start-up company founded in 2006 in seattle • in 2008, ontela is making their first offering : ontela picdeck picdeck is an application/software, that transfer pictures from mobile device to pc(at home), email and/or social media seamlessly. Ontela, a technology start-up company, has introduced an innovative service called picdeck that improves the mobile imaging experience for wireless subscribe.
Ontela picdeck b customer segmentation targeting and positioning qi wu 02262015 mk726100 ontela picdeck 1 the case asked you to decide which segment ontela should target what criteria should companies use to decide which segment(s) to target. Mohanbir sawhney ontela picdeck (b): customer segmentation, targeting, and positioning the quantitative customer segmentation study although joe levy felt that the customer persona provided a good starting point to begin thinking about picdeck’s segmentation, he believed that he needed quantitative data to get a more precise understanding of. Ontela picdeck (a): customer segmentation, targeting, and positioning - ontela launched its new product picdesk, which transfers pictures from mobiles to computer and over the internet ontela used qualitative research for.
1 - ontela pickdeck introduction positioning statements for ontela picdeck: among moms, ontela picdeck is the simplest picture uploading service that is preferred by most users because of it’s convenience when uploading pictures from your wireless to all of your favorite devices. Hu#3# target#segment#by#means#of#stressing#the#effortlessness#of#picdeck#in#that#it#automatically. Ontela must decide which customer segments it should target for the service and how to create a positioning strategy and a marketing communication plan to promote it.