This paper examines chinese and british consumers’ evaluations of chinese, and international brands, and factors affecting their brand choice. Main factors that affect the choice of brand loreal l’oreal is a global organization the company's activity is aimed at meeting the needs of the cosmetics on the global market. The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products method: 31 choice of the topic 431 brand and related factors. Factors affecting consumers' choice | 159 and manufacturer brands meet in head-on competition in the sense that they are consumed by households with virtually the same socio-economic and total consump.
Factors affecting the choice of a mobile phone price and properties were regarded as the most important motives affecting the decision to purchase current mobile phone model among the respondents as displayed. Published: tue, 18 apr 2017 a detailed study is a study which is undertaken to understand a particular project or sector the main aim of this research is to get detailed information that provides knowledge about the like and dislike towards the biscuits. Top 11 factors influencing promotion mix article the sales promotion can be used some companies use publicity to create or improve brand image and goodwill in the market 11 other factors: advertisements: over and above these factors, there are certain minor factors that affect promotion mix these factors may include: i price of.
Investigating the factors affecting youth brand choice for mobile phones purchase 371 and particular associations in the consumer’s mind therefore, for consumers, brand is. Sultana: factors affecting the consumer brand choice preference towards new package of cellular phone: a study on comilla region (181-196) global disclosure of economics and business, volume 4, no 2/2015 issn 2305-9168(p) 2307-9592(e)/ prefix 1018034. Price, brand, interface, and properties are the most influential factors affecting the actual choice between brands yun, han, hong and kim (2003) investigated the look-and-feel of fifty different mobile phones using. Clothes affect the personality of the wearer people who are introverts prefer light and sober colours whereas extroverts like bright and gaudy clothes dresses with delicate patterns and sober colours help in enhancing the natural characteristics of tenderness and feminine.
The findings provide evidence that brand loyalty towards the purchase of a mobile hand set is significantly associated with brand name and perceived quality, whereas other factors like brand design, price and promotion were found to be statistically insignificant predictors in influencing brand loyalty. Most influential factors affecting the choice of mobile phones moreover, saif et al, 2012 selected four important factors ie price, size/shape, new technology features and brand name and analyzed their impact. Factors affecting consumers choice of mobile phone selection in pakistan abstract mobile phones during the past few years have become one of the most important consumer accessory item and is perhaps one of the most dynamic industry in terms of competition and change.
1 influental factors on brand choice and consumption behaviors: an exploratory study on college students and beer by dave ritter a thesis presented to the graduate school. The companies are therefore analyzing the different factors that affect the brand choice and purchase intensions of this group young consumers might get affected by their friends, family, brand price, advertising, sales point, brand quality and their attitude. In fact, many food choices are heavily influenced by advertising and media marketing specifically designed to make customers choose one food or brand of food over another children, for example, are influenced by factors such as toys that come with fast-food meals and cartoon characters promoting breakfast cereal. This paper investigated the factors affecting students brand choice for mobile phones among university students at the university for development studies, navrongo campus in the upper east region of ghana the research was a cross-sectional design with 300 students the students were chosen using. 4 important factors that influence consumer behaviour consumer behaviour – the consumer, the king of the market is the one that dominates the market and the market trendslets us know the king first a consumer is someone who pays a sum to consume the goods and services sold by an organization.
Tegic choice of brand architecture which are giving priority to corporate brand and product brand the market factors that affecting brand architecture is the degree of homogeneity the higher degree of homo-geneity of the market, the more priority to corporate brand model if degree of homogeneity is lower, corporate. The 4 main factors influencing customer choice will interact with the marketing mix to determine customer choice: the personal characteristics of individuals that influence their behaviour these factors relate to the way people think and develop attitudes to certain products socio-cultural factors. Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level of demand for consumer goods. 5 factors of brand positioning july 16, 2008 it in the the marketplace thereby establishing your brand’s position today, let’s take a look at the 5 main factors that go into defining a brand position 1 brand attributes there are lots of factor that could affect the failure of brand positioning if we talk about brand, it must.
The aim of the research was to determine the factors affecting petrol station brand choice achieving to reach the aim of the article, questionnaire research was provided the research was held in lithuania in 2014 the data analysis was provided in stages: first, the mostly known petrol station. In many studies the marketers and researchers has recognized the effectiveness of the factors those affecting brand choice, moreover brown (1950) in his study identified that, “physical characteristics of the brand, user’s experience with the brand, packaging, price, premiums, guarantees, habit, recommendation by friends, recommendation by. The purpose of this article is to gain insight into factors that affect the relative influence of sensory attributes and market information in a memory-based, brand choice task in study 1, we examined three factors thought to influence brand choice, each of which affect one or more of the three subprocesses noted above. Factors affecting purchase intention towards smartphone brand: a study of young female adult consumers 4 12 problem statement in this global era, technology has become an integral part in our lives.
Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. The price of the product may also be determined on the basis of the image of the firm in the market for instance, hul and procter & gamble can demand a higher price for their brands, as they enjoy goodwill in the market. The competition in terms of product similarity and increased number of competing brands in the market have led the marketers to consider and study the factors that are determine consumers’ brand choice decision makings and their behaviors (shahzad & sobia, 2013)there are number of factors that affect the way the consumer choose a particular.