2 factors affecting consumers’ purchasing decision consumer behavior studies individuals and groups when they select, purchase, use and dispose products, ideas, services or experiences. Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students the result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention. Mobile advertising refers to advertisements delivered through a wireless equipment or network the present research employs concepts from the extended technology acceptance model (tam2) and examines how social influence and past adoption behavior influence consumer intention to use mobile.
To examine the influence of factors affecting consumer‟s brand preference on overall satisfaction of consumers about small cars, the multiple linear regression has been applied factors affecting consumer’s brand preference of small cars. Female consumers, their buying preferences and factors that affect their buying decision this study is intended to study and analyse specifically the factors affect the purchase intention towards smartphone brands of young female adult consumers. Factors affecting consumers’ purchasing behaviour towards local foods in greece: the case of the prefecture of xanthi 3 h1: consumers in the prefecture of xanthi can be classified into groups according to the factors that affect their purchasing behaviour towards local products.
Price is considered one of the most important factors affecting the consumer perceptions of a brand or product (hansen, 2005) researchers found out that once consumers perceive a price difference between local-owned and foreign-owned brands, price dissimilarities begin to affect their preference for local-owned brands. Durables, to examine the factors inducing the consumer brand preference and deal sensitivity measures for the two social classes reveal a fairly high degree of similarity factors influencing consumer buying behaviour: a case study 2 y ear ©2014 global journals inc (us) 38. The social factors influencing consumer behaviour are a) family, b) reference groups, c) roles and status a) family: there are two types of families in the buyer’s life viz nuclear family and joint family.
Consumer preferences describe the reasons for the choices people make when selecting products and services analyzing the factors that determine consumer preferences helps businesses target their products towards specific consumer groups, develop new products and identify why some products are more successful than others. Influential factors affecting the actual choice amongst mobile phone brands ling, hwang and salvendy (2007) surveyed college students to identify their preference of their current mobile phone. The purpose of study was to identify factors that influence students’ choices and to understand the differences in college choices among in-state students, out-of-state students, and international students.
Factors affecting consumer preferences for major food markets in taiwan 99 price, quantity, and income, but also of gender, age and other sociodemographic variables. Exploring consumers footwear’s brand preference and what customers prefer and understand factors that influence purchase preferences and purchasing decisions “what they buy” d'astous, 1996 and han, c m, 1989) are significantly affect consumer preference between foreign and local brand and purchase decision iii m aterial and. Factors influencing consumer buying behaviour of luxury branded goods 531 premium price influence buying behaviour of consumer of luxury 69 perceived social status and brand loyalty are significantly related to the factors affecting consumer buying behaviour where price and perceived quality were significantly related. Factors influencing consumption of pork and poultry in the irish market, found that for poultry, health, eating, enjoyment, safety and price were most important determinants of attitude with environment and animal welfare less so.
Factors affecting the consumer purchasing decisions of perishable foods: exploring the attitudes and the preferences specific kinds of foodstuff may be of high significance to producers and. Because consumer preference determines what products people will buy within their budget, understanding consumer preference will give you an indication of consumer demand this information will help to ensure that you have enough product to meet demand and will help you determine the price for your product. Different factors affecting consumer buying preferences print personal and physiological social factors are considered one of the most important factors that influence consumer behavior in a research paper, “social factors in consumer choice: replication and extension” (gordon, 1975) the studies of rich and jain (1968) are challenged.