The ethnographic interview is a practical, self-teaching handbook that guides readers step-by-step through interview techniques commonly used to research ethnography and culture the text also shows how to analyze collected data and how to write an ethnography. General ethnography is a type of qualitative research that identifies and describes, through long-term participant observation and interviewing, the activity of a whole small-scale social unit – the routine practices of everyday life and the meaning perspectives according to which those practices are conducted and interpreted by those who. Ethnographic interviewing provides a means of asking the right questions in the right ways to accomplish this in a traditional interview, the interviewer operates from the perspective that “i know what i want to find out, so i’m setting the agenda for this interview” and “i know what is best for the person i’m interviewing. The topic that i chose for this ethnographic interview was sports in american culture sports are popular in america, and are a big part of the culture in america i would say most people in america have played sports, whether they played as kids, in high school, at the collegiate level, or even professional. Part 1 ethnographic research chapter one: ethnography and culture developmental research sequence part two a study of culture, come of age the ethnographic interview by james p spradley part 1 ethnographic research chapter two: language and field work chapter three: informants part 1 ethnographic.
– definition of the ethnography and briefly naming a few distinctive characteristics of the ethnographic approach, which basically comprises conducting interviews and doing fieldwork – three perspectives from which one could look at the advantages and disadvantages of adopting an ethnographic approach to the study of society. What is ethnography research ethnography is a study through direct observation of users in their natural environment rather than in a lab the objective of this type of research is to gain insights into how users interact with things in their natural environment. An ethnographic interview is an in-depth interview with a person of another culture in order to begin understanding his or her worldview, beliefs and life situation ethnographic interviewing helps a person begin to understand another culture while helping to avoid merely stereotyping individuals. What is an ethnographic interview ethnography market research involves being immersed in or living with a culture, but it could also pertain to a corporation or business entity.
To become familiar with the fundamental principles of ethnographic inquiry and to identify basic elements in the ethnographic interview to practice skills related to developing rapport with an informant and selecting appropriate questions to reflect upon the role of ethnographic writing in the. Ethnographic interviews shift the focus of the study from user tasks and work structure to user goals they also make the method more suitable to apply in consumer domains. An ethnographic interview is a kind of qualitative research that combines a one-to-one interview and observation that can be made over a period of time (mai 1. Ethnographic interview ethnographic interview: taiwan culture experience 1 ethnographic interview: taiwan culture experience vntge jayne clark atlanta university communication cultural diversity, professor howell march 14, 2011 2 preconceptions culture is defined as the traditions, customs, norms, beliefs, values and thought patterning passed down from generation to generation (jandt 2010. Notes on spradley's ethnographic interview steve borgatti, boston college doing ethnography ideal situation is to be student or apprentice is right posture, and informant actively organizes info for you.
Contextual interviews are an excellent way of understanding consumers and identifying their needs and ethnography is an excellent way to dig deep to identify needs that are more difficult to find. Quick tips for ethnographic interviewing (a guide for college students) the big picture for generations, participant observation has been the prime source of data for cultural anthropologists this normally involves residence among one's informants for a long time, typically a year or two, sometimes ten or more for class purposes, this is. Ethnography definition is - the study and systematic recording of human cultures also : a descriptive work produced from such research the study and systematic recording of human cultures also : a descriptive work produced from such research. Using ethnographic methods you put yourself in a strange position interviewing is an effective method to learn from people what they believe, how they think, and how that affects their life there are two different forms of interviews: fully-structured and semi-structured.
The ethnographic interview is a practical, self-teaching handbook which guides students step by step through interview techniques commonly used to research ethnography and culture the text also teaches students how to analyze the data they collect. Ethnographic interview essay the goal of ethnographic interviewing is to understand and appreciate experiences and worldviews of people who are different from us we do this by asking the client to be a cultural guide. From the ethnographic interview, 1st edition, by spradley ©1979 reprinted with permission of wadsworth, an imprint of the wadsworth group, a division of thomson learning.
Ethnographic observation methods usability workshop at the nist may 22, 2012 gaithersburg, md jan horsky, phd lena mamykina, phd acknowledgements amia usability task force - ethnography - interviews - log analysis - cognitive analyses - task analysis - expert walkthrough. At the start of every interview there was a brief explanation about the nature of the interview and the research in which i was engaged the explanation was comprised of a variety of ethnographic elements that were defined by james spradley. In most cases, an ethnographic interview looks and feels little different than an everyday conversation and indeed in the course of long-term participant-observation, most conversations are in fact purely spontaneous and without any specific agenda.